We were asked to deliver the worlds largest cake on behalf of Bompas and Parr to the Guinness Book of Records event in Westfield Shopping Central in Shepherds Bush. The event was hosted by Britain’s Got Talent judge Amanda Holden and organised by detergent brand Fairy in support of its long-term charity partner Make-A-Wish UK.
The record breaking cake measured in at 12m x 10m, a colossus deliver for us and it took up to 20 boxes to help deliver the cake intact. The rules meant that the entire cake had to be eaten, which was a task that was greatly welcomed by all of around 12000 shoppers at Westfield, each eating a slice of cake to help out.
Amanda had mentioned that the charity was very dear to her heart and this event could raise a huge amount of money. The eager shoppers was asked to donate £1 for the privilege of enjoying the cake.
Our client Bompas and Parr who deal with Architectural Installations and Contemporary Food Design organised and worked overnight with the bakers to make sure the World`s Largest Cake was ready for transportation to the Westfiled Shopping Centre. A great job done by all involved.